
Smiling Rhino has over 20 years’ experience in private and corporate retail, from the sales floor to the boardroom. This experience allows us to help people and businesses improve their leadership, team building and communication skills. We convert FRICTION into ACTION with positive results.
More About Smiling RhinoTo serve people and businesses. Unlocking potential by transforming individuals into inspirational leaders with strong communication skills who are capable of building engaged, productive teams at work and in life. Better people, better business, better life.
Owner/CER (Chief Executive Rhino)

Limited time and resources? Need to deliver a presentation in Western Canada? We deliver clear and effective presentations with technical, educational or specialized information saving you travel time and money. Content can also be created and delivered based on your input in either static or interactive platforms.
Unsure of where your perfect fit is in life and career? At Smiling Rhino – A People Development Co., we identify the human behavior patterns that will strengthen relationships with individuals, co-workers and leaders. Incorporating tools that realize, utilize and drive personality types in unison with the business.
Do you have a new team that needs to bond quickly or perhaps an existing team that needs a motivational boost? Do you have long days at work or often bring work home? Are you under pressure from colleagues, customers and family? Build skills for better communication and developing engaged, cohesive teams that enjoy working together for a common cause. Reduce your workload, your stress and get back more of your valuable personal time.
Are you a new business owner looking for direction? Are decreasing sales and traffic affecting your profit and keeping you up at night? Let us evaluate your retail business and develop a tailor-made system of tools and mechanisms that will move your business forward and make ownership more enjoyable.
Curious about your business future? Wondering what your next step will be? We will work with you and your team to identify your strengths and develop a path that will allow your company to profit and grow.
“Hair Massacure is a high profile fundraising event, supporting children with cancer and life threatening illnesses. Provincial growth and massive funding is widely attributed to the passion expressed by Paul Hobbs… Paul utilized his skills in leadership and flair for marketing in connecting all managers, employees and retail customers… A “Pink Hard Hat” campaign and Kali Bear Icon sales were successfully implemented in each store by Paul, drawing attention to the cause. This family founded event has raised $12 million for its chosen charities spreading massive awareness throughout Alberta.”
Founder and former Executive Director, Hair Massacure
“Paul is an expert in creating meaningful partnerships. He was incredibly innovative when it came to the White2Red Campaign and his leadership and motivation truly allowed the program to excel.”
Principal, Purpose Collective